Responsibilities :
Digital Marketing Strategy & Execution:
Develop, implement, and manage comprehensive digital marketing strategies encompassing SEO/SEM, social media, email marketing, content marketing, and paid advertising.
Plan and execute campaigns across various digital channels, ensuring alignment with overall marketing objectives and brand guidelines.
Social Media Management:
Oversee the company's social media presence, including strategy development, content planning, execution, community engagement, and performance analysis across relevant platforms.
Website Management:
Manage the company website, including content updates, SEO optimization, user experience improvements, performance monitoring, and analytics reporting.
Work with developers or agencies as needed for technical enhancements.
Digital Advertising:
Plan, execute, and evaluate paid advertising campaigns (e.g., Google Ads, Social Media Ads, Display Ads), managing budgets and optimizing for ROI.
Monitor campaign performance, analyze results, and provide actionable insights.
Ecommerce Management:
Oversee the company's ecommerce platform(s), including product listings, pricing, promotions, order fulfillment coordination, and customer experience optimization.
Develop and implement strategies to drive traffic, improve conversion rates, and increase online sales.
Analyze ecommerce performance data and identify growth opportunities.
Performance Analysis & Reporting:
Define key performance indicators (KPIs) for digital marketing and ecommerce efforts.
Track, measure, and report on the performance of all digital marketing campaigns and ecommerce activities against goals (ROI, KPIs).
Provide regular reports with insights, analysis, and recommendations to the Head of Marketing.
Target Achievement & Trend Monitoring:
Drive efforts to achieve specific digital marketing and ecommerce targets (e.g., traffic, leads, conversion rates, revenue).
Stay consistently updated on the latest trends, technologies, and best practices in digital marketing, social media, and ecommerce.
Qualification :
Strong understanding of the F&B industry and its market dynamics is beneficial.
Demonstrated experience leading and managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns.
Solid knowledge of website analytics tools (e.g., Google Analytics) and ecommerce platforms.
Experience in setting up and optimizing digital advertising campaigns (e.g., Google Ads, Facebook Ads).
Proficiency in understanding and analyzing performance marketing metrics (CPA, CPC, ROAS, Conversion Rate, etc.).
Digitally savvy with a strong grasp of current online marketing tools and strategies.
Excellent analytical skills and data-driven thinking.
Ability to work in an agile manner, adapting quickly to changing priorities and market trends.
Strong communication and reporting skills.
Up-to-date with the latest trends and best practices in online marketing and measurement